Traditional doesn’t mean outmoded or obsolete

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Today’s global digital tip: use traditional methods to market new ideas.

Sometimes we can shun traditional methods as outmoded or obsolete, but in many cases traditional methods can be incredibly effective and stand out from the competition.

A hand-written letter to subscribers is a great way to let them know you are interested in them. Share your personal experiences, feelings and unique thoughts; ask them how they are going. Show them you are worthy of their time and investment.

In the mid-1900s the long-form sales letter was an incredibly successful tool to introduce a new business, drum up business and make your potential customers feel included in the conversation.

Think about how you can use traditional methods to market new ideas!

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