Choosing the front face of your brand

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Last week AccorHotels made a brilliant strategic move. They announced a contract with tennis superstar Serena Williams to represent them as their Official Ambassador for AccorHotels Australia coinciding with the upcoming Australian Open.

Check it out here: World No. 1 Tennis Superstar Serena Williams Takes To The Court As AccorHotels Australia Official Ambassador


Gina is the Principal of She is a Christian, Entrepreneur, Strategic Marketing Consultant, Designer and Brand Strategist. She has over 20 years' experience in sales, marketing and design with a strong portfolio of notable retail and commercial brands.

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