Gina has recently managed the delivery of three new product launches for the Vitasoy brand, and she is currently assisting us with a major initiative, the redesign of the packaging across all Vitasoy ranges.
Gina has an excellent working knowledge of the technical capabilities of the Tetra Pak plant, and from the beginning of this project has worked with our agency to ensure that the new designs maximise Tetra Pak’s capabilities, and avoid including design elements that can’t be reproduced to a desired standard. Gina has a superb eye for design, colour and detail, a strong commercial sense, and an excellent understanding of what we are trying to achieve with our brand and packaging designs. I am personally so confident in her ability to deliver an excellent product, that I no longer attend press checks, and trust her to give final approval for production runs.
Gina’s input to our packaging initiatives has been invaluable, and I am delighted with the results that she has delivered in conjunction with our design agency.
On a personal level, I have also very much enjoyed working with Gina. She is very talented and capable, and I have no hesitation in recommending her to you.
Vitasoy Australia Products Pty. Ltd.
August 19, 2004