Gina supported the repositioning of a Blue Mountains metal art business to enter new markets and grow market share by designing a new brand and collateral.
To reposition a Blue Mountains metal art business (Stewart Metalwork), which lacked a sufficiently contemporary and evolved brand presence, to enter new markets, grow revenue and market share.
The prime objective was to position the business for Australia-wide appeal and marketability to country, regional and city markets. Accordingly, this involved:
- Creating a resonant new logo and visual identity; and
- Creating a suite of integrated marketing collateral, online branding and signage.
The new logo captured the metallic essence of the product range and the creative flair of the custom design involved in producing metal art.
It is a logo that transcends both country and city. It is a fresh, sophisticated and contemporary statement.
The name “Metalscape” references the core product offering, and the fact that the products can be used and displayed in countryscapes, gardenscapes and urbanscapes.
In terms of marketing collateral and online branding, we designed the following components:
- A5 sales leaflet;
- Sales catalogue template;
- New website banner & website background;
- Pull-up & marquee banners; and
- A4 credentials brochure.