gina.digital completely reinvigorated the brand of this long-established Blue Mountains hairdressing business into a modern, quality, friendly unisex salon.
Complete reinvigoration of the brand of this long-established Upper Blue Mountains hairdressing business into a modern, quality, friendly unisex hair salon.
The prime objective was to position the business for Australia-wide appeal and marketability to country, regional and city markets. Accordingly, this involved:
- Creating a resonant new logo and visual identity; and
- Creating a suite of integrated marketing collateral, online branding and signage.
- New logo and visual identity;
- New tagline, capturing the key attributes of the business (“quality, ease and value”);
- Store signage (front window, lower and higher awnings, A-frame/sandwich board); and
- Coordinated internal photography.