Case Studies Graphic Design

Cuts For All Hair Salon

gina.digital completely reinvigorated the brand of this long-established Blue Mountains hairdressing business into a modern, quality, friendly unisex salon.

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Our task

Complete reinvigoration of the brand of this long-established Upper Blue Mountains hairdressing business into a modern, quality, friendly unisex hair salon.

The prime objective was to position the business for Australia-wide appeal and marketability to country, regional and city markets. Accordingly, this involved:

  • Creating a resonant new logo and visual identity; and
  • Creating a suite of integrated marketing collateral, online branding and signage.

Our delivery

  • New logo and visual identity;
  • New tagline, capturing the key attributes of the business (“quality, ease and value”);
  • Stationery;
  • Store signage (front window, lower and higher awnings, A-frame/sandwich board); and
  • Coordinated internal photography.

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