Our team


Gina Jaaskelainen

Principal/Brand Strategist/Digital Marketing Consultant

Gina Jaaskelainen is a brand strategist, designer and digital marketing consultant. She has been a business trainer, presenter and small business mentor and is to this day a brand inventor, website developer, social media marketer and SEO specialist.

In her career, Gina has been a lead designer, art director and editor-in-chief and continues to be a highly effective and results-driven “ideas person”.

Gina provides premium brand strategy and online marketing consulting, social media, SEO and website development, and online sales techniques and selling strategies.

She offers tailored marketing and campaign strategies for companies, government and SMEs, as well as for those organisations ready to invest in and embark on a journey to achieve digital success.

Gina has developed and implemented targeted marketing campaigns earning her clients millions of dollars.

Gina coaches in online sales and marketing, customer engagement and relationship-building strategies. She is a WordPress and blogging expert trainer, and has run workshops and seminars for many organisations in Sydney and Western Sydney.

Gina has worked for major companies in the design, print, packaging, corporate and retail sectors. She has worked on iconic brands including Coca-Cola, Nestlé, SmithKline Beecham, Vitasoy and Dairy Farmers, and with leading agencies such as Saatchi & Saatchi, Singleton Ogilvy & Mather and Lewis Kahn Staniford, to name a few.

Gina’s strengths are:

  • Brand strategy
  • Idea creation
  • Strategic design
  • Online marketing
  • Project management
  • Website development
  • Social media marketing (SMM)
  • Search engine optimisation (SEO)

Our consulting team



Lisa Formby

Graphic Designer/Marketing Communications Assistant

Lisa is a Parramatta-based senior graphic designer with a history in publishing, marketing communications, training and education.

Lisa’s strengths are:

  • Graphic design
  • Visual communications
  • Infographics and illustration
  • Sales and promotions

Lisa has worked for organisations including Butterworths Lexis-Nexis, Pearson Education and the NSW Ombudsman.

She has consulted to Macquarie Community College and Raffles College of Design and Commerce education institutions.



Markus Jaaskelainen


Markus is a professional photographer focused on client requirements, and equally on achieving the best results creatively.

Markus’ strengths are:

  • Lifestyle and urban photography
  • Staff portraits and head shots
  • Architectural and nature photography
  • Corporate and special events

Markus offers high quality and creativity, and a unique European contemporary and clean photographic style.

He has a passion for all types of photography,
and has extensive experience photographing for councils, universities, hotels, real estate, builders and professional services, as well as in commercial assignments such as products, premises, staff and events.



Angeline Zaghloul

Business Consultant

Angeline is a premium business consultant based in Sydney specialising in business strategy and process improvement.

Angeline’s strengths are:

  • Business analysis and consulting
  • Client service and relationship management
  • Project management
  • Operational process improvement

Angeline’s experience spans over 20 years working in the finance industry and banking and investment.

She has extensive experience with clients in professional services, information technology, government, and with investment management and research, and asset consulting.



Damon Baker

Graphic Designer

Damon is a senior brand and concept designer and document designer with a down-to-earth and responsible attitude.

Damon’s strengths are:

  • Logo and brand design
  • Document design
  • Infographics and icons
  • Graphics and tables design

We also have a team of additional on-call consultants for the following services:

  • SEO and website development
  • Corporate video production
  • Script writing
  • Promotions and events
  • Media and advertising
  • Research and development


Get in touch

To book a consultation or make an enquiry, contact us today.