Our team


Gina Jaaskelainen


Gina is the brand strategist and digital marketing consultant at gina.digital. She has been a business trainer, presenter and business mentor and is to this day a brand inventor, strategic communicator, website developer, social media marketer and SEO specialist.

In her career, Gina has been lead designer, art director and editor-in-chief and continues to be a highly effective and results-driven ideas person.

Gina provides premium brand strategy and online marketing consulting, which includes social media and SEO strategies, website development, online customer engagement, brand communication and selling strategies.

She offers tailored marketing campaigns for SMEs and government organisations and departments, as well as for private businesses ready to invest in and embark on a journey to achieve brand success.

She coaches in online sales and marketing, and customer relationship-building strategies. She is a WordPress expert trainer, and has run workshops and seminars for organisations in Sydney, Western Sydney and across NSW.

During the past 20 years of Gina’s professional career, she has worked for major corporate and retail FMCG clients on iconic brands including Coca-Cola, Nestlé, SmithKline Beecham, Vitasoy and Dairy Farmers, and with leading advertising agencies such as Saatchi & Saatchi, Singleton Ogilvy & Mather and Lewis Kahn Staniford, to name a few.

Gina has developed and implemented targeted marketing campaigns earning her clients hundreds of millions of dollars.



Markus Jaaskelainen


Markus is the content writer and photographer for gina.digital and for our clients. With over 20 years of experience in journalism and creative writing, Markus is a highly-skilled language expert and a very competent researcher and fact-finder. As a photographer, Markus has a strong professional portfolio in portrait, architecture, event and product photography. His clients include professional services, government, food, hospitality, education, retail and individuals in Sydney, Melbourne and the Blue Mountains.


Lisa Formby

Graphic Designer

Lisa is a contract graphic designer for gina.digital. For almost two years prior, Lisa was also our marketing communications assistant. Lisa is a Parramatta-based senior designer with a history in publishing, communications, training and education. Lisa has worked for organisations including Butterworths Lexis-Nexis, Pearson Education and the NSW Ombudsman. She has consulted to Macquarie Community College and Raffles College of Design and Commerce education institutions.


Damon Baker

Graphic Designer

Damon is a contract graphic designer supporting gina.digital in busy seasons. He is a senior brand and document designer with a down-to-earth and responsible attitude. Damon is primarily involved with branding, graphic design, point-of-sale, and the design of all types of marketing collateral for print and online.


Angeline Zaghloul

Business Consultant

Angeline is a business consultant providing business support to gina.digital and to our clients. She is a Sydney-based senior consultant specialising in business strategy and process improvement. Angeline’s experience spans over 20 years working in the finance industry, and banking and investment. She has extensive experience with clients in professional services, information technology, State Government, and with investment management and research, and asset consulting.

Other members of our consulting team include:

Thijs Rozeboom, Contract Videographer
Greg Olson, Consulting Business & Financial Advisor


Get in touch

To book a consultation or make an enquiry, contact us today.