Our team


Gina Jaaskelainen

Principal/Brand Strategist/Digital Marketing Consultant, gina.digital

Gina Jaaskelainen is a brand strategist and digital marketing consultant. She has been a business trainer, presenter and business mentor and is to this day a brand inventor, strategic communicator, website developer, social media marketer and SEO specialist.

In her career, Gina has been a lead designer, art director and editor-in-chief and continues to be a highly effective and results-driven ideas person.

Gina provides premium brand strategy and online marketing consulting, which includes social media and SEO strategies, website development, online customer engagement and relationship building strategies, as well as brand communication and selling strategies.

She offers tailored marketing campaigns for SMEs and local and state government organisations and departments, as well as for private businesses ready to invest in and embark on a journey to achieve brand success.

She coaches in online sales and marketing, customer engagement and relationship-building strategies. She is a WordPress and blogging expert trainer, and has run workshops and seminars for organisations in Sydney and Western Sydney.

During the past 20 years of Gina’s professional career, she has worked for major corporate and retail FMCG clients. She has also worked on iconic brands including Coca-Cola, Nestlé, SmithKline Beecham, Vitasoy and Dairy Farmers, and with leading agencies such as Saatchi & Saatchi, Singleton Ogilvy & Mather and Lewis Kahn Staniford, to name a few.

Gina has developed and implemented targeted marketing campaigns earning her clients millions of dollars.

Our consulting team



Markus Jaaskelainen

Photographer, Markus Jaaskelainen Photography

At gina.digital, Markus is a Writer/Photographer. Markus is a professional photographer focused on the client’s requirements and equally on achieving the best results creatively. Markus offers high quality and a unique European contemporary photographic style. He has a passion for all types of photography, and has extensive experience photographing for councils, universities, hotels, real estate, builders and professional services, as well as staff portraits and corporate events.



Lisa Formby

Graphic Designer, Lisa Formby Graphic Design

At gina.digital, Lisa is a Graphic Designer/Marketing Communications Assistant. She is a Parramatta-based senior graphic designer with a history in publishing, marketing communications, training and education. Lisa has worked for organisations including Butterworths Lexis-Nexis, Pearson Education and the NSW Ombudsman. She has consulted to Macquarie Community College and Raffles College of Design and Commerce education institutions.



Damon Baker

Graphic Designer, Nomad Graphics

At gina.digital, Damon provides Graphic Design Support. Damon is a senior brand and concept designer and document designer with a down-to-earth and responsible attitude. Damon is primarily involved with branding, website development, point-of-sale, and the design, layout and production of all kinds of promotional material, both printed and online.



Angeline Zaghloul

Business Consultant, Peer Business Consulting

At gina.digital, Angeline provides Business Operations Support. Angeline is a premium business consultant based in Sydney specialising in business strategy and process improvement. Angeline’s experience spans over 20 years working in the finance industry and banking and investment. She has extensive experience with clients in professional services, information technology, government, and with investment management and research, and asset consulting.

We also have a team of additional on-call consultants for the following services:

  • SEO and website development
  • Corporate video production
  • Script writing
  • Promotions and events
  • Media and advertising
  • Research and development


Get in touch

To book a consultation or make an enquiry, contact us today.