Our team


Gina Jaaskelainen

Principal/Brand Strategist/
Digital Marketing Consultant

Gina is a brand strategist, online marketer, website designer, developer, social media marketing and SEO specialist. She is a business growth leader, trainer and speaker.

Gina has provided social media, SEO, website, sales and marketing solutions over the past 10 years, and has developed and implemented targeted marketing campaigns earning her clients millions of dollars.

She coaches in online sales and marketing, customer engagement and relationship-building strategies. She is a WordPress and blogging expert trainer, having run workshops and seminars for many organisations in Sydney and Western Sydney.

Gina has worked on iconic brands including Coca-Cola, Nestle, SmithKline Beecham, Vitasoy and Dairy Farmers, and with leading advertising agencies such as Saatchi & Saatchi, Singleton Ogilvy & Mather and Lewis Kahn Staniford, to name a few.

Gina’s strengths are:

  • Brand strategy
  • Idea creation
  • Strategic design
  • Online marketing
  • Project management
  • Website development
  • Social media marketing (SMM)
  • Search engine optimisation (SEO)

Our consulting team



Lisa Formby

Graphic Designer/Marketing
Communications Assistant

Lisa is a Parramatta-based senior graphic designer with a history in publishing, marketing communications, training and education.

Lisa’s strengths are:

  • Graphic design
  • Visual communications
  • Infographics and illustration
  • Sales and promotions

Lisa has worked for organisations including Butterworths Lexis-Nexis, Pearson Education and the NSW Ombudsman.

She has consulted to Macquarie Community College and Raffles College of Design and Commerce education institutions.



Markus Jaaskelainen


Markus is a professional photographer focused on client requirements, and equally on achieving the best results creatively.

Markus’ strengths are:

  • Lifestyle and urban photography
  • Staff portraits and head shots
  • Architectural and nature photography
  • Corporate and special events

Markus offers high quality and creativity, and a unique European contemporary and clean photographic style.

He has a passion for all types of photography,
and has extensive experience photographing for councils, universities, hotels, real estate, builders and professional services, as well as in commercial assignments such as products, premises, staff and events.



Angeline Zaghloul

Business Consultant

Angeline is a premium business consultant based in Sydney specialising in business strategy and process improvement.

Angeline’s strengths are:

  • Business analysis and consulting
  • Client service and relationship management
  • Project management
  • Operational process improvement

Angeline’s experience spans over 20 years working in the finance industry and banking and investment.

She has extensive experience with clients in professional services, information technology, government, and with investment management and research, and asset consulting.



Damon Baker

Graphic Designer

Damon is a senior brand and concept designer and document designer with a down-to-earth and responsible attitude.

Damon’s strengths are:

  • Logo and brand design
  • Document design
  • Infographics and icons
  • Graphics and tables design

We also have a team of additional on-call consultants for the following services:

  • SEO and website development
  • Corporate video production
  • Script writing
  • Promotions and events
  • Media and advertising
  • Research and development


Get in touch

To book a consultation or make an enquiry, contact us today.